How Does Social Media Know What I'm Thinking? 

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  4. How Does Social Media Know What I'm Thinking?

It’s a question that has been asked countless times; how does social media and the internet in general know what I’m thinking? Have you ever typed something into google and been immediately hit with exactly what you were thinking before even writing out the entire sentence? Have you ever wondered why your social media tailors adverts (ads) directly relating to your hobbies or personal interests? Take a look at why the internet has become so personal to individuals and ways you can help manage it and set some boundaries.

An Internet Tailored to You  

For better or for worse, the internet can easily become a tailored experience for individuals. Ads and other online suggestions can very quickly relate to previous search histories or things you may appear interested in online. As an example, if you start searching for guitars online, you may be surprised to find music shop ads or guitar videos on your timeline the next day. Some users can find this a good way to streamline content specific to them but others can find tailored content an intrusive way to push ads and encroach on a user’s privacy.

How Do They Do It?  

Most of the time, if a user is experiencing tailored ads or content, then they have probably agreed to it in some way. Although we may not always remember it, personal data can be very easily obtained with the user’s consent through a number of different ways. Some of these include: (Click the icons to find out more)

How Can I Manage Tailored Content and Tracked Data?

A good way to get a better understanding of what is happening is to look at your privacy and security settings across your devices and apps. Many platforms such as social media sites as well as our own devices will show you how your data is being tracked and how ads are being presented. A lot of the time, you will have the option to change your data preferences by either hiding specific ads or by turning off personalisation altogether (however, these options may vary). Take a look at how you can manage ads and other tailored content, across some of the most used platforms:

Location Access 

As well as this, you should be able to see what apps have access to your location within your privacy settings and be able to customise them accordingly on your device. You may find that some apps such as delivery services will need access to location information but others could be switched off. If you are unsure about how to access your location settings, look at some of the most common used platforms.

Disabling Cookies 

It is also good practice, to carefully consider how you accept privacy policies and cookie requests. Take time to see what is being asked and whether you feel comfortable in giving consent. If you feel as though your online activity is too personalised, you can also disable cookies on your browser. See how you can do it across some of the most used platforms:

If you want to know more about taking control over your accounts and profiles, you can always download our free social media checklists and get information around how to keep your accounts safe and secure. For more information about Social Media make sure you visit our hub.

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