Who is this guidance for?

This guidance is intended for schools in England only. This guidance is for school leaders, governors, federations, and trust leaders.

Why have we written this guidance?

The Professionals Online Safety Helpline has seen a growth of ‘online reputation issues’ reported to us. In 2023, almost 50% of call cases handled by the helpline were related to the school or teachers’ online reputation. As a recommendation from our previous annual reports, we have created this guidance to help schools navigate these issues and better understand what resources they have to manage issues of online reputation.