Improving Your Reputation Alerts Keywords

Learn how to optimise your keywords to capture more relevant matches

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Keywords are the most important aspect of Reputation Alerts. Without them, you wouldn’t get very far!

A keyword is something that you want Reputation Alerts to find, whether it’s your organisation name or an event you might be holding.

Due to the vast nature of the internet, it’s important to get your keywords correct! Your keyword can be anything, it’s very much down to you, but to ensure quality results, follow our tips on how to set up a good Alert.

  1. How Phrases are Matched
  2. Constructing Your Alert
  3. Tips for Creating Good Alerts
  4. Matching Examples
  5. Personal Support

How Phrases are Matched

It may sound obvious, but whatever you put into the search box, will be matched directly. Knowing the potential reach of your keyword or phrase will determine what results you get.

Understanding how matching works will help you create better Alerts.

Constructing Your Alert

You can enter up to an additional 5 words or phrases to construct your primary Alert.

This enables you to build very specific and refined searches that either cast a wider net for searches or narrow them down.

You can join your keywords with the following:

Matching Examples

Here are some examples to help you decide how to structure your alert:

AND / OR / NOT Example

To show an example of combining phrases, here's an example of trying to seach for fruit and vegetables with reputation alerts. Adding in the AND/ OR / NOT filters can bring in more results whilst blocking content that isn't relevant:

  • Apple
  • OR Banana
  • AND Fruit
  • OR Vegetable
  • NOT iPhone

Using these filters will only capture content where it contains "Apple" or "Banana", and "Fruit" or "Vegatable", but not "iPhone".

Technically this will be interpretted as:

("Apple" OR "Banana") AND ("Fruit" OR "Vegetable") NOT "iPhone"

Common Name Example

Where for example your organisation has a common name, and may get confused with something else, your don't want to capture matches that aren't relevant to you.

A simple solution here is to add in another phrase that is unique to you, for example your location, e.g:

"St Mary's" AND "Exeter"

This will make sure that when matching "St Mary's" the source content also contains "Exeter"

Tips for Creating Good Alerts

Here are some tips for creating well performing, optimised Alerts:

Personal Support

A big part of Reputation Alerts is experimenting with keywords to find out what works best. You may find that adding slight changes to your keywords can gather better results, it's very much down to trying new things out.

But if you need support in setting up your Alerts we will be more that happy to help, just use our contact form:

Get Support