Reputation Alerts: Frequently Asked Questions (FAQs)

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Reputation Alerts is a powerful tool to monitor the Internet for your keywords, understanding the parameters of how the tool works will help you tweak your configuration so it is performing optimally.

That's why we've put together a list of the most frequently asked questions for Reputation Alerts, to help you understand and get the most out of the tool. Here you'll find the answers and some further guidance if you're not sure about something in particluar.

  1. Understanding Reputation Alerts
  2. Improving Your Captures
  3. Troubleshooting

Understanding Reputation Alerts

How much of the Internet does Reputation Alerts cover?

The Internet is vast and ever changing, as such it is not possible for any service to cover the entire Internet. Reputation Alerts covers a wide range of sources which are too many to list (upwards of 10 million websites), with a focus mainly on:

  • News Sites
  • Blogs
  • Forums and Message Boards
  • Review Sites
  • Twitter

Note: Reputation Alerts can only find content that is publically available, so will not be able to capture mentions on websites who's content is only accessible through a login. This means that most social media sites such as Facebook and Instagram are not covered.

What does the 'Sentiment' value mean?

The sentiment metric is an indicator of how positive or negative the captured content is.

We analyse the source content to extract positive or negative contexts, word and phrases, and record the sentiment value as a number between -1 and 1, we then display the values as:

  • Negative - Between -1 and -0.33
  • Neutral - Between -0.33 and 0.33
  • Positive  - Between 0.33 and 1

The accuracy of this metric can vary depending on the source context, and is meant to be used as an indicator.

A negative sentiment isn't alway a bad thing, for example, a blog post could be talking negatively about a certain issue and how it unfairly impacts your organisation.

What does the 'Influence' value mean?

The influence metric indicates how influential the publisher of the source content is.

Because we capture the source content as soon as possible after it is published, we don't rank the content itself on how influential it may become in terms of for example social reach, instead the influence of based on the popularity of the source website. For Twitter posts, it is based on a number of metrics such as the number of followers the publisher has.

Can I refine my captures by date or source?

Yes, you can refine your Alerts list by date, and the results for a specific alert by:

  • Date range
  • Sentiment
  • Influence
  • Post type
  • Location

Can I choose when I receive my notifications?

Yes, by adjusting the start date/time, you can control when you receive your notification:

For example, if you have selected a daily alert, your notification will be sent to you at the time you entered your email to start, every day.

If you select a monthly alert, your notification will be sent on the same day of the month as the start date specifies, at the same time.

Improving Results


My Alert was disabled for being "too broad"

Pulling in a large number of results normally means that your Alert is not setup correctly. To prevent us capturing lots of irrelevant results and using too many resources that may impact the performance of the system for other users, we disable Alerts that pull in too many results over a set period.

The limit is applied in a number of different ways, this allows you to go over your set limit for a day or two, as long as your average remains below the limit. This enables the system to keep working if for example, there is a sudden spike of media published that matches your keywords.