SWGfL 25 Years: Impact, People and Evolution
This year marks a significant milestone, 25 years of SWGfL. Over the past quarter-century, we’ve grown from a small initiative into a global force, supporting millions around the world with vital online safety guidance and services. At the heart of our mission are the people, our dedicated team, our partners, and the individuals and communities who have shaped our journey from the start.
From our beginnings in 2000, we’ve consistently evolved to meet emerging challenges. We’ve taken a stand against critical online issues such as non-consensual intimate image abuse and the safety and security of educational settings.
As we reflect on our journey, we also look forward, committed to continuing our work, responding to new threats, and ensuring that those in need have a voice and the support they deserve. Thank you for being part of the SWGfL story.
A Global Leader In Online Safety
The internet has transformed education, society, and childhood itself. As the online world became more complex, so did the challenges facing young people and educators. SWGfL rose to meet those challenges with a growing suite of tools, services, and support networks designed to make the internet a safer, more inclusive place for everyone.
Our award-winning work has earned the trust and backing of some of the most influential names in tech - Meta, Aylo, Microsoft, TikTok, and others - who stand alongside us in our mission to protect, educate, and empower.
Collaborating for Change
At the heart of SWGfL’s success is collaboration. We've worked closely with schools, governments, law enforcement, NGOs, and private industry to develop policies, frameworks, and platforms that support safer online environments. From pioneering the UK Safer Internet Centre to launching initiatives like StopNCII.org, our efforts have directly impacted millions.
We’re proud to be a founding member of critical coalitions and initiatives that set the standard for digital safeguarding worldwide. Our voice is heard in policy rooms, classrooms, and homes, ensuring that online safety is not an afterthought - but a priority.
Tools That Make a Difference
We don’t just talk about safety - we build it. Our products span a wide range of needs, from filtering and monitoring solutions to digital literacy programs and reporting systems. Each is developed with care, backed by research, and informed by real-world insights from those on the front lines of education and child protection.
Whether it's helping a school prevent cyberbullying, training teachers on online harms, or offering direct support to young people in crisis, our impact is tangible - and growing.
Looking Ahead: The Future of Digital Safety
As the internet continues to evolve - faster, more immersive, and more interconnected than ever before - so too must our approach to online safety. Artificial intelligence, synthetic content , virtual reality, and algorithmic influence are just some of the emerging challenges we now face.
SWGfL is committed to staying ahead of the curve. By investing in research, forging new partnerships, and amplifying youth voices, we’re preparing for a future where technology can be both empowering and safe.
25 Years of Innovative Services and Expertise
A Word From Our CEO
''As we mark 25 years of SWGfL, I am immensely proud of how far we have come; from a regional broadband provider to a globally recognised leader in online safety. Our mission has always been to ensure everyone can benefit from technology free from harm. The services we’ve developed, the lives we’ve supported, and the partnerships we’ve built reflect the heart of what we do, protecting, empowering, and championing the safe and secure use of technology. As we look to the future, our commitment remains stronger than ever. We will continue to lead with innovation, compassion, and integrity to make the digital world safer for everyone.''
David Wright CBE, CEO of SWGfL
Our Sponsors & Supporters
Support our Mission
Please support the ongoing work of SWGfL by making a donation. Your contribution will help us to ensure that everyone can benefit from technology free from harm.
Any donation towards SWGfL will contribute towards the ongoing protection of individuals online. It will support our services, helplines and ongoing work in making the internet a safer place for all.
Text SWGFL to 70085 to Donate £5
*Texts will cost the donation amount plus one standard network rate message.
SWGfL: 25 Years of Ensuring Everyone can Benefit from Technology Free from Harm
5th September 2025
Revenge Porn Helpline Shortlisted for Helpline of the Year Award
2nd September 2025
Beyond Borders: Learning from the US Take It Down Act on NCII Prevention
1st September 2025
NCII and the VAWG Strategy: Turning Progress into Real-World Impact
26th August 2025