About SWGfL
SWGfL is a not for profit charity ensuring everyone can benefit from technology free from harm. Forming 1/3 of the UK Safer Internet Centre, our experts advise schools, public bodies and industry on appropriate actions to take in regards to safeguarding and advancing positive online safety policies.
SWGfL has been at the forefront of online safety for the past 25 years, delivering tools, services and training to a wide variety of audiences nationally and internationally. Our work has brought online safety to the forefront of public attention, ensuring everyone can develop their understanding of what online safety truly means in an ever changing world.
What Does SWGfL Do?
SWGfL promotes the safe and secure use of technology through the following areas:
Training
Supporting communities with upskilling their knowledge around online safety.
Helplines & Services
We also host support services and helplines that offer free advice, support and guidance to victims of online harm. These include:
Designation
SWGfL has been an organisation in special consultative status with the United Nations Economic and Social Council since 2025.
SWGfL (as operators of the Revenge Porn Helpline) has been the designated trusted flagger for the UK Government in the ongoing response towards removing non-consensual intimate imagery (NCII) from the internet since 2026.
Senior Leadership Team
David Wright CBE - CEO
David is CEO at SWGfL and also Director UK Safer Internet Centre; the national awareness centre and part of the European Insafe network. David has worked extensively in online safety for 20 years with children, schools and wider agencies. He advises a number of Governments, organisations and industry partners on online safety strategy and policy and has been appointed as an expert child online protection adviser to the UN ITU and nominated by UK Government as an expert to the Council of Europe Tech Facilitated Gender Based Violence committee
David has presented at conferences nationally and internationally. He is a member of UK Council for Internet Safety and has recently been invited to be a member of the World Economic Forum’s Global Coalition for Digital Safety.
David has led the creation of a number of Helplines that directly and indirectly support victims of online harm, perhaps most notably the Revenge Porn Helpline in 2015 that supports adults who are victims of non consensual intimate image (NCII) abuse. Consequentially, David has overseen the development of StopNCII, the worlds first device side hashing technology that empowers adults who experience NCII to prevent their images being shared online
David has led pioneering work, such as the development of multi award winning resources, and with Plymouth University, he has published a number of ground-breaking research reports.
Boris Radanovic - Head of International Development
Boris leads SWGfL’s international development strategy, building global partnerships to advance digital safety and policy for children, adults and vulnerable groups. With extensive experience delivering expert missions for the European Commission, he has worked with governments, NGOs, and stakeholders across Europe to shape online safety frameworks and legislation.
In his current role, Boris is focused on positioning SWGfL as a global hub for child and adult online protection, supporting the development of national clearing centres, and leading initiatives that promote ethical innovation, safeguarding, and digital wellbeing worldwide.
Charlotte Aynsley is a leading digital safeguarding specialist with extensive experience advising government, local authorities, schools, charities, companies and international organisations on keeping children and adults safe online. Her career includes leading Becta’s online safety advice and support, contributing to Dr Tanya Byron’s Safer Children in a Digital World review, and coordinating education recommendations through the UK Council for Child Internet Safety.
She has spoken at national and international events, including the UN, and has trained hundreds of professionals on responding to online safety incidents. In 2022, Charlotte became Head of Policy and Public Affairs at the UK Safer Internet Centre and in January 2026 Charlotte became Head of Online Safety Policy at SWGfL where Charlotte leads the organisations approach to tackling NCII and online safety in education.
Claire Hayden - Head of Customer Services
Claire is the Head of Customer Services for SWGfL and has been an invaluable part of the business for over 8 years, having over 30 years’ experience of providing excellent customer service, including 20 years of highly competent management experience supported with a Level 5 Management Diploma and Credit Services Association Diploma.
Her work has tremendous positive impact on the charity especially with successfully managing contracts in excess of £4.8 million and even more importantly, supporting our staff as a Mental Health First Aider.
Claire has a passion for online safety and works as an expert, supporting Safeguarding Leads countrywide in assisting with monitoring and managing student online behaviour with our incredibly successful AMS service.
Martin Kenneally - Head of Finance and Internal Service
Martin is the Head of Finance and Internal Services, having joined SWGfL in August 2021.
Drawing upon experience within practice and audit prior to his move to industry, Martin is responsible for the statutory compliance at SWGfL alongside ensuring effective, financial management and the oversight of both project management and web functions for the Trust.
During his time Martin has overseen the improvement of process and procedures leading to more efficient and effective ways of working, along with more robust controls.
Sophie Mortimer - Head of Support Services
Sophie is the Head of Support Services, responsible for direct support to adults affected by online abuse via the Revenge Porn Helpline and Report Harmful Content services.
Sophie has led developments in improving responses to victims of intimate image abuse at SWGfL for 10 years, including the removal of harmful online content and the development of preventative tools to stop content being shared in the first place. She speaks publicly and in the media on these issues to raise awareness and lobby for action to make the internet a safer place for everyone.
Sophie Slee - Head of HR and Business Operations
Sophie is the Head of HR and Business Operations and has been an instrumental part of the team for nearly eight years. With more than a decade of experience in HR, she holds an Associate level CIPD and BA Honours Degree.
Sophie has been leading, and expertly developing various teams for twelve years. Her contribution to SWGfL has seen her attracting much needed income for the charity in excess of £2 million.
Will Earp - Head of Technology
Will is Head of Technology at SWGfL. A technologist and digital creative with 28 years' experience in software engineering and web infrastructure, he has been with SWGfL since 2014, where he leads development of the organisation's core software platforms and advises on all things technical.
Will's deep knowledge of software engineering and network architecture has made him a leading technical expert on Filtering and Monitoring in education. He also works closely with engineering teams at major global technology companies to deliver StopNCII.org, helping them integrate with SWGfL's image-hashing platform so victims and survivors can block and remove their intimate images from being published.
A strong advocate for the safer use of technology, Will engages with a wide network of industry, government, schools, and NGOs. He regularly presents at conferences and attends IETF meetings, working to advance safer standards for the internet.
Trustees
Andy Coghlan
Is a business growth and marketing expert, focused on helping business owners and leaders grow by delivering better customer experiences throughout the customer journey. Andy is now making it his mission to help businesses, and their agency partners truly harness the unique power of online reviews to generate more sales.
Andy is a lifelong Gloucester Rugby fan; he loves to travel and explore new places – both home and abroad. Andy loves fuelling his knowledge through reading and having intelligent and thought-provoking conversations about life, the universe, and everything.
Andy Phippen
Professor Andy Phippen is a prominent UK academic specializing in IT ethics, digital rights, and online safety. He holds a chair at Bournemouth University as Professor of Digital Rights and is Visiting Professor at the University of Suffolk. With over two decades of research experience, Andy has deeply explored the social and ethical impacts of ICT - from data protection and online privacy to sexting, peer abuse, and digital well‑being. He has authored more than seventeen books and numerous scholarly papers and regularly contributes to high‑profile policy inquiries, providing written and oral evidence to UK Parliament.
Beyond teaching and research, he actively shapes online safety practice: he’s a BCS Fellow and accreditation committee vice‑chair, and a member of advisory panels including the Open Rights Group and the International Panel on Child Protection and Social Media. Andy is also a respected media commentator and public educator, frequently publishing accessible pieces on youth, technology, and ethics. His interdisciplinary work bridges computing, social science, and policy, establishing him as a leading voice in the ethical governance of digital technologies and the promotion of individual's rights online.
Chris McDonald
Holly Porter
Holly is a marketing and business development professional with experience of working in commercial, membership and not for profit organisations. She is Executive Director, Markets & Opportunities at the Chartered Insurance Institute, the professional body for insurance and personal finance where she leads on corporate engagement, international development and marketing. Prior to this, she was Managing Director – Institute at BCS, The Chartered Institute for IT, responsible for membership, community and professional standards. In her earlier career she worked for GS1 UK, a global data standards organisation, where she was Chief Marketing Officer & Membership Director and at Wincanton plc as Marketing & Communications Director.
Jacqui Woodward
Jacqui is an accomplished finance professional with over 25 years’ experience advising listed, private and not-for-profit companies. Most recently Jacqui has been involved with the launch of two alternative de-risking solutions within the highly regulated defined benefit occupational pensions scheme market.
Jacqui has significant governance experience as Chair of Trustees of a Single Academy Trust where the proportions of disadvantaged students and students with special educational needs are significantly higher than the national average. Alongside the core responsibilities of the strategic leadership of the Trust and ensuring financial accountability, Jacqui led the Trust through major management transitions.
Jacqui’s technical actuarial expertise centres on financial risk management and long-term decision making. She is also a skilled communicator and collaborator, successfully managing the relationships between a wide range of stakeholders in both her professional and voluntary roles, as well as presenting at targeted webinars and industry events.
John-Orr Hanna
John-Orr Hanna has over two decades experience in the design and delivery of public safety and related solutions. His experience includes advising governments on policy and technology applications in the online safety space, through to delivering intelligence solutions to the world's largest social media platforms. Consistently focused on a safer internet for all regardless of where in the world they access it.
Whilst at PA Consulting Group he helped to establish the Vulnerabilities Service line. The first professional services company with a dedicated function focused on online harms. AS part of this he worked to shape the early set of technical Weprotect initiatives, in direct support of the then UK Prime Minister David Cameron.
Most recently he was Chief Intelligence Officer at Crisp Thinking (now known as Resolver), responsible for global partnerships with Tier 1 social media companies, with a second remit across Government Affairs (US/UK/EU). Crisp/ Resolver is the largest commercial provider of threat intelligence to the global social media sector. He led a team of 100+ threat analysts covering a broad range of global online harms:
- Child Endangerment
- Hate Speech
- Livestream Threats
- Harassment
- Suicide and Self-Harm
- Graphic Violence
- Mis and Dis Information - across Medical/ Elections and wider Geo-political
Recent Publications:
- Weprotect - Lead Author - Inaugural Global Threat Assessment 2018
- European Union: Digital Services Action - Drafting Committee Member - EU DSA: Code of Practice on Disinformation 2022
- World Economic Forum - Drafting Committee - Typology of Online Harms 2023
Karuna Nain
Karuna Nain is an online safety expert with two decades experience in the intersection of online safety, policy, government affairs, and communications. She recently served as the Director, Global Safety Policy at Facebook / Meta working on issues of child online safety and well-being, women's safety, and suicide prevention. At Meta, Karuna partnered with SWGfL to launch StopNCII.org to help victims of non consensual intimate image abuse.
Karuna has also worked at the U.S. Embassy in India, Ernst & Young, India’s first 24x7 news channel, New Delhi Television and German Broadcaster, Deutsche Welle. She is a graduate of St. Stephen’s College, University of Delhi, India and has completed her post-graduate studies from Albert Ludwigs University, Freiburg, Germany; University of KwaZulu Natal, Durban, South Africa and Jawaharlal Nehru University, Delhi, India with a German Academic Exchange (DAAD) scholarship.
Mark Perry
Mark was most recently a Senior Executive Partner working at Gartner providing strategic insight and guidance across various IT domains to national and global organisations and leveraging his 45 years' experience in the Information Technology industry. He has a very broad understanding of leadership and technical disciplines across the solutioning lifecycle in particular around Systems Engineering and Enterprise Architecture and has worked in both client/end-user and Service Integrator/Provider and consultancy organisations. Mark started his career as a software/hardware designer/developer and later technical management and architecture leadership roles ranging in scope from specific transformation and solutioning programmes through national accounts to global enterprises. He has always focused on providing an effective mix of vision and rigour ensuring business opportunities and goals are understood and translated, and then driving the design and guidance/governance of the required business solutions - in some cases he performed this work ‘hands on’ and in others was the prime mover in implementing the EA capabilities themselves.
Mark joined Gartner from DXC (formerly CSC) where he was the Chief Architect for Public Sector UK&I responsible for client architectural solutioning, transformation and innovation initiatives. Before joining CSC Mr Perry had performed a number of senior EA, Trusted Advisor, CTO, Chief Architect and Senior Engineer roles across a variety of industries with Hewlett Packard, EDS, Argos, Cap Gemini, Maersk, Legal & General, Siemens, Ultra/Dowty, Varian and Thales/Philips.
Robert T J Bond
Robert Bond has over 45 years' experience advising national and international clients and charities on regulatory and compliance requirements, in particular Data Protection and AI.
Robert is admitted as a Solicitor and a Notary Public in England & Wales and is an Industry Commissioner for the UK Data & Marketing Commission. He is certified as a Compliance & Ethics Professional and is also a Chartered IT Professional, a Companion of the British Computer Society, a Fellow of the Society of Advanced Legal Studies and an Honorary Member of the Chartered Institute of Export & International Trade.
Sarah James
Sarah is a data & analytics leader, educator and transformation expert with 23 years’ experience across industries including Utilities, Financial Services, Retail, Tech and Consulting. She has served as Head of Data & Customer Analytics for a global technology company, designing and building their centralised data strategy & platform to deliver value-adding customer insight.
Sarah is also an ILM qualified executive coach and mentor. An empathetic leader, who builds and empowers highly motivated teams in fast-paced, delivery focused environments, guiding through periods of change and transformation.
Sarah currently works as a Research and Advisory analyst for Gartner, the world's leading research and advisory company. Here she advises C-suite leaders and their teams in every industry around the world including 76% of the Global Fortune 500, in both public and private sectors. She is a regular conference speaker and publishes thought-leading research in her field.
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